 |
| Read The Fine Print! |
What most people do not understand about an Extended Warranty Plan is, by law, the manufacturer owns the first year of the warranty. Even though it may be more convenient for the consumer to deal with the store or the Service Provider they must deal with the manufacturer. You have no choice at this point.
When buying this plan, the salesman may not reveal this important fact.
The maker must approve any repair based on a manufacturer defect. Here is where it gets sticky because the maker will argue the issue is normal wear and tear, not a manufacturer defect. You have to jump through this hoop the first year. Whatever the manufacturer will not cover is when the plan takes over.
I had many customers come back to the store the first year, to get their computer fixed. The plan that I sold directed the customer to call the Service Provider to get their issue resolved. If they brought it back to the store, I knew there was a lack of understanding.
This is the case with most of the plans sold; a lack of understanding.
Salespeople spend more time trying to convince the customer to buy an Extended Warranty Plan than making sure they understand how it works.
Honestly, stores do not care, since most people will never use this product and those that do have to learn the hard way. If they return to the store complaining about the confusion, they learn there is nothing the store can do for them. In other words the attitude of the store is, “you bought the plan now you have to abide by the rules you did not read or were not made aware of.”
What is my point? Read before you agree! You will only receive the upside of the plan at the store level. Your salesperson will try to convince you by repeating the positive talking points of the plan.
Always ask about the downside. Always ask about the details of the plan. Always ask about the hoops that you may have to jump through. Ask, ask, ask! If you continue to ask you will get through the planned talking points and get to the truth.
The truth is, most of the time these plans are unnecessary or not customer friendly. The odds are most computer repairs are necessary the third year or beyond. By that time, most people replace their computer to keep up with technology. With the low price of technology continually dropping, this is the norm.
The odds favor the house. They must, so the retailer and Service Provider make a profit.
I am not against honest profit. Profit that benefit both sides of the handshake.
Unfortunately, without proper knowledge, these plans fall far below customer expectations.
As I said before, at one time these plans had value. Now, the value continues to decrease as the price continues to increase.
Tomorrow we will examine another feature that no longer exists in most of these Laptop Accidental Plan.
Thanks for sharing this post with your Facebook, Twitter, or e-mail friends!
The definition of a chump:
a gullible person, a sucker; someone easily taken advantage of, the target of a scam.
Learn from a former salesperson and trainer how salespeople drive sales. Learn how to keep more money in your pocket where it belongs! There are two ends of every sales stick! One end cries 'chump.' The other end boasts 'champ.' I know which end of the stick I want to be. How about you?
No comments:
Post a Comment