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Friday, February 25, 2011

A Trick to Sell

I'll take that!

When someone hands you something what is your first reaction?  You take it!  That is what a good salesperson hopes you will do.  You see, if you hold it, you own it!  Not all the time, but most of the time.  Whenever a salesperson can get you to hold an item, the sale is close to complete.

Take note the next time a salesperson is trying to talk you into buying an attachment like ink or paper with a printer.  As you know by now there is a small markup built into the printer.  It is imperative that something with markup gets to the register.  A sly trick used to get you, the customer to buy something you’re still thinking about is to put it in your hand.

When this happens to you, do not take it.  Just stare at the salesperson and knock him or her off stride.  If you do want the item, pick it up yourself, smile and say thank you.  This sends the message of whom is in control.  From that point on the salesperson will think twice about trying anymore tricks.

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The definition of a chump:  a gullible person, a sucker; someone easily taken advantage of, the target of a scam.  

Learn how salespeople drive sales from a former salesperson and trainer and keep more of your money in your pocket where it belongs! There are two ends of every sales stick!  One end cries 'chump.'  The other end boasts 'champ.'  I know which end of the stick I want to be.  How about you?

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