How Does A Salesperson Deal With a Conscience?

Save money!  Understand your role.

Here's more about why a salesperson has to be sold.  It is a conscience!  When a questionable tactic gains a sale, a regular salesperson has to ease his or her conscience.

In the previous post, I stated that a good retail salesperson does not have to be sold on the product.  A good salesperson has to be sold on the idea that you, the consumer, can be sold on the product.  Therefore it is the job of the salesperson to convince you of something he or she may not be sure of themselves.  Some would say this tactic is dishonest; however here is how a quasi-honest salesperson would handle the dilemma.

A good natured sales associate at your local computer store is having a problem with keeping information from a customer that would let them easily fix their computer themselves, free!  The store charges $120 for a service a customer can do free!  The salesperson knows his job is in jeopardy if he disclosed 'confidential' company information that would drive away business.  So, what to do?

Understand, individual sales goals are set and a person's job is on the line when these goals are consistently not achieved.  We, as consumers, are there to achieve sales goals.  No more, no less.  To be and stay in business it's all about achieving sales goals.  And I'm all about staying in business!

Please understand, goals are a crucial part of anyone's success.  Without a target how do you know what to aim for?  I like goals!  I appreciate goal setters and goal settings!

The point is that you will hang on to more of your money when you understand your place in the retail world

In the example above this particular salesperson has to ease his or her conscience because this job pays the bills.  So, what to do?  Go to the sales manager for reinforcements; get talked into the idea that it is okay to withhold information.  "It doesn't take much, just give me something," the salesperson might say.  

"Well, there are some people that are nervous when it comes to computers," the sales manager responds.  "So since they are afraid they might mess it up big time you're doing them a service by doing it for them!"

Sometimes this is all it takes to put this conscientious sales associate at ease.  To ease a conscience in retail... it doesn't take much!

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The definition of a chump:

a gullible person, a sucker; someone easily taken advantage of, the target of a scam.

Learn from a former salesperson and trainer how salespeople drive sales. Learn how to keep more money in your pocket where it belongs! There are two ends of every sales stick!  One end cries 'chump.'  The other end boasts 'champ.'  I know which end of the stick I want to be.  How about you?