How a Salesperson Can Manipulate the Uninformed

ICU

   Okay, yesterday I promised an example of how a salesperson can take advantage or manipulate a customer.  Let's say the salesperson receives direction from his manager to move out a 12 megapixel camera that will soon be on clearance if it remains in stock. Keep in mind this camera maintains its regular price.

To keep this short let’s say the 10 megapixel digital camera is the superior camera. The job of the salesperson is to convince you the 12 megapixel digital camera is better. "Well it is!" you say. "It has more megapixels!"

Is a measuring cup full of water 'better' if the recipe only needs a quarter of a cup?  In this case the camera having more megapixels won't hurt the quality of the picture, you'll just pay more for something that is not necessary. Unless the picture you plan to print is in feet instead of inches any number of megapixels over 5 is too much.  Or if you plan to crop a tiny portion of the picture and then blow it up to an enormous size, you then can use more megapixels.

Look it up (which is what I encourage you to do everyday!)  Type in the words, megapixel myth in a search bar and read it!  The idea that you will get sharper pictures with more megapixels is a myth, hype, a salesperson's tool to get more money, or in this case, to get rid of a declining camera.  Or another way to put it... it is a lie!

Your photography skills have more to do with the quality of your image than the excess number of megapixels.

When I sold digital cameras I explained to my customers the only reason to upgrade to a higher megapixel camera was for bragging rights!  I pointed the camera buyer to other features like zoom.  To an outdoor photo enthusiast, that's a number where higher is better.  Give me 10 or 20X Zoom over any camera that is over 5 megapixels and I'll take it every time!  But again, beware!  The only zoom spec to focus on is the optical.  Why? Look it up!  :)

So, when your salesperson recommends a digital camera based on a higher number of megapixels alone, you'll know better.

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The definition of a chump:

a gullible person, a sucker; someone easily taken advantage of, the target of a scam.

Learn from a former salesperson and trainer how salespeople drive sales. Learn how to keep more money in your pocket where it belongs! There are two ends of every sales stick!  One end cries 'chump.'  The other end boasts 'champ.'  I know which end of the stick I want to be.  How about you?